Work Tags: Mobile

Revamping Strategy Builder

Stakeholder interviews

In the discussion with stakeholder we have got exhaustive insights about the project. The whole idea is to manage the complexity and yet make the experience intuitive enough. Here are couple of things that we focused on primarily,

  • Less complexity and higher intuitiveness
  • Clarity while trading
  • Mobile experience should add value for limited use cases

Research

We had interviewed 8 users among them 2 are non pro user and 6 were pro. Since stakeholders want a new users as well to use builder non-pro users also needed to included in this process.

Reflecting on my career, I recall forming a strong opinion on who should be a manager when I reported to an ineffective and unmotivated manager (read the origins story ). Throughout my experience, I have witnessed people transition into managerial roles and observed both successful and unsuccessful managerial styles. I also heard people express their motivation for taking on a bigger role, and here’s what I learned.

And figured out pinpoints for both.

Also created user persona for both users,

Competitive analysis for benchmarking best practices

Two addressable problems

Create & Edit Strategy
Analysis with Different Targets

Solution Discovery

Design System & Custom Components

Final Version

Live Versions

Web


Android


iOS

Conclusion

  • Users are happy to interact with a unusual experience if that does the job
  • Don’t let user scroll if the experience can be fit into a single glance
  • Take advantage of system oriented tech automation

Enabling Multi-Supplier Checkout

Started from the contextual inquiry and got a grounded insights from different users about their orders placement behaviour. Most of the use cases lies in two cohorts. One is consumers and second is resellers. Meesho still wants to retain their resellers on the platform and want to double down on consumer shift which is happening. 

Research

Basis on the requirement and the project understanding we have concluded user personas in two groups as below,

And figured out pinpoints for both. 

Also created user persona for both users,

Interviewing 9 users (4 active users who have placed at least 1 order in the last 2 months, 5 pro users who have placed single order every month from last 6 months) where users have shared their preferences for the margins they add for the products and understanding for the add to cart and buy now understanding.

As not all users are from metro cities hence for some users this construct was also new to deal with. We emphasise with user in that and help them learn the concept as well during the inquiry process

Addressable problems

Margin addition for product
Comprehension of multiple suppliers product checkout
Partial serviceability

The existing flow was enough for serving resellers who are there on the platform since long. But project is about to focus more on the consumer aspects as well. Hence we documented the exiting flow as below

From competitive analysis of the most potential competitors in india we figured out areas we need to double down on. Major touch points in the user flows we required to fix are,

  1. Product Detail Page – PDP
  2. Cart View
  3. Address
  4. Payment Options with Margin

Solution Discovery

A lot of ideas have been coming to enhance the comprehension of the message at the same time the experience shouldn’t get compromised is what we thought while iterating on the solution discovery phase. Here are all different iterations we have tried

After discussing all the options with stakeholders and low fidelity test we freeze below states to move ahead. Lot of back and forth happened in the process due to the important interaction on the app which is payment. That’s where the most amount of decision happens. We can’t take it easy without enough confidence. 

We concluded the solution with users insights, data and stakeholders alignment and started working on the hi fidelity screens. 

Final Solution

Live Versions

Web


Android


iOS

Conclusion

  1. Simplicity wins in any case if that serves the same purpose
  2. Data gives you the power to take some hard calls
  3. Leverage graphical power to communicate complex educational steps
  4. You have to be very clear when it comes to Payment
  5. All edge cases are important to solve